The Cimarron Jeans brand

The Cimarron Story

Cimarron has crossed eras and styles since 1978, with timeless style and unparalleled quality.

The brand was born in Spain, under the leadership of the family business Saez Merino. Known for its excellent production of denim fabrics, the family decided to create a brand of jeans with basic cuts, true essentials for an everyday wardrobe. Success quickly crossed borders, and in the 1990s, under the creative direction of renowned designers Liberto Alpuente and Jean Elbaz, Cimarron developed more daring collections. A freedom of stylistic tone allowed by the combination, innovative for the time, of cotton fabrics that were both elastic and overdyed. Jeans with style, without compromising on comfort: colored stretch jeans were born.

An adventure that continues to this day, faithful to the DNA of the brand, with the same concern for research and development of quality fabrics. You will enjoy expressing your personality with your Cimarron jeans.

The major assets of the brand

1

The guarantee of an innovative brand, a sign of quality and know-how

2

The brand for all styles and uses

3

Timeless products, throughout the seasons

4

Iconic models like Cassis and Nouflore

5

Loyal customers who have found “their” jeans

The Cimarron personality

Smiling, sunny, vibrant and multifaceted, it can be sophisticated one day and relaxed the next.

She likes her basics, her everyday essentials and sometimes indulges in more elaborate looks. She loves fashion but is not a trendsetter: quality and comfort remain essential.

In her wardrobe, we find a mix of fast fashion pieces and premium brands, with more trendy clothes for a date for example, and quality basics for her daily looks.

Its Cimarron pants have been the faithful allies of its silhouette for years.